ADIDAS X MLS
Edits created for Adidas and the MLS from 2024 to 2026
Working in collaboration with Adidas and the MLS, we photographed, edited, and upscaled over 70 images for 30 different clubs for the new 2026 season kit reveal. The majority of this project took place from October 2025 to November 2025, with minor edits and new swaps being made up until the jersey release date in March of 2026. These edits were featured across multiple different applications, including billboards, in-store, social media, and official team websites.
During the 2025 season, in collaboration with the MLS, we created custom photoshoot backgrounds and added sponsor logos for pre-match tops. Instead of printing logos onto 30 unique jerseys, setting up each jersey in the shoot, then photographing and editing them, we were able to do all this with two blank jerseys and without the use of generative AI.
We did this for four different pre-match tops, and usually 2-3 applications per team. In 2025 we had over 300+ exports.
Adidas wanted to do some large scale placements of star World Cup athletes for the 2026 games. It is Lamine Yamal's first ever World Cup, so we were tasked with applying the new Spain kit. Both of these swaps were getting scaled to advertisements over 60ft high, so getting every detail right mattered. We also gave him a new head of hair to match his current style.