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Tennessee Titans | 2026 NFL Rivalries Concept
The Concept
The Titans "Rivalries" concept is unique because Tennessee released updated uniforms and branding elements this offseason, much of which has yet to be explored. Also, in this case we were able to work from an existing Nike promotion that revealed hints at the Neon / Broadway theme.
Our uniform concept focuses heavily on the Music City theme and the bright contrast of downtown Nashville, while also exploring the Titans' new handcrafted script elements. We focused on applying the overall feel of the new Titan's brand, while also differentiating from the primary uniforms.
Custom Elements
We worked from the Titans' new brand kit and the Nike teasers to build a few additional elements for the uniform design, including a custom number typeface, a "Music City" script wordmark, and a star motif from the Tennessee flag.
The Uniform
Jersey
Features the custom neon number typeface and Tennessee's 3 stars on the shoulders.
Helmet
Matte Navy shell, Iridescent "Football" logo, and Guitar Stripe in Titans Blue
Pants
In lieu of a traditional stripe, 3 stars in an upwards trajectory signal growth.
Reveal Graphics
For the grand reveal, we decided to feature the players in the new uniforms against the backdrop of dramatic stage lights - paying homage to Music City's legendary country music scene.
Game Week Graphics
For our game week visuals, we explored the new elements of the new Titans brand, incorporating new typefaces to emulate the high-contrast feel of concert posters.
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